Our Advisors.

We have designed and built differentiating solutions with the most innovative marketing experts, research companies and brands in the industry. Let us help create your competitive advantage today.

Dan Cropsey

Founder & Senior Advisor

Dan is uniquely qualified to help you accelerate, revolutionize and reduce the risk of your next-generation marketing data and analytics solutions.

He brings over thirty years of global product management and marketing technology experience with several leading marketing data and technology companies serving thousands of brands, retailers, agencies, and media companies. His innovation at Nielsen Media, NIQ, Catalina, NCSolutions, Networked Insights, and efficient market services (ems) have helped marketers win by knowing their customers better than their competition and being able to quickly act on that knowledge.

Just a few of the solutions that Dan helped bring to the marketing industry….

  • Omni-media audience management platform that helped clients understand and influence consumers via product decision drivers, purchase loyalties, mobile visit patterns, product label claims, share of wallet models, marketing effectiveness, demographics and more

  • Comprehensive single source consumer intelligence database and solution with retail purchasing, television viewing, digital engagement, advertising activity and other 1st party data in a privacy friendly way

  • Real-time social media analytics platform that proactively classifies and organizes billions of consumer conversations and life context to help brands better resonate with and find buyers

  • Digital and television campaign sales lift and return on ad spend measurement that leverages real-time household advertising exposures and purchasing

  • Advanced television buying and inventory allocation recommendations replacing age-sex proxies with purchase-based audiences

  • Audience discovery solution that identifies brand affinities, lifestyle synergies and category trends that inform engaging media content, influencer selection and relevant media buys

  • Brand health and advocacy measurement leveraging billions of real-time consumer social media conversations and computational linguistics

  • Fully customizable retail category management and brand performance measurement solution

  • Store and cluster specific assortment, shelf, display and pricing recommendation and simulation tools

  • Consumer, product and store reference systems with efficient data entry, 3rd party integrations and automated analytic enrichments

Need more help? We can bring in other industry experts to help.

We are well connected across the industry and will tap into other industry, media or research experts to further advise your strategies or help build them.