Our Expertise.

We have helped the best marketers in the industry drive incremental sales, media efficiencies and carefully synchronized cross-channel strategies by being smarter with data, analytics and insights.

Our industry-changing experience spans virtually all major players in the marketing ecosystem from brands, retailers and their agencies to the industry software, research and service companies that support them.

Leverage decades of diverse expertise efficiently concentrated into our services.

Strategies & Tactics Experience

  • Omni marketing & media effectiveness

  • First-party data & analytics solution monetization

  • Campaign bid & yield optimization

  • Audience segmentation & insights

  • High-scale media content and offer personalization

  • Contextual, moment & trip mission targeting

  • Consumer purchase journey & decision drivers

  • Marketing mix, attribution & incrementally measurement

  • Retail media, merchandising, promotion & pricing synergies

  • Brand health & advocacy measurement

  • Consumer demand forecasting & supply chain optimization

  • Product strategy, roadmap & positioning

Data Domain Experience

  • Syndicated market & account level sales

  • Retailer shopper & transaction level sales

  • Purchase panels & receipt capture

  • Geo-location & visit patterns

  • Market research & survey

  • Media plans, spend & performance

  • Campaign impression & engagement

  • TV & digital media consumption

  • Social media content & engagement

  • Product categorization & label attributes

  • Store, place & location attributes

  • Total U.S. identity & digital id graphs

Analytics & Technology Experience

  • Identity graph designs & integrations

  • Business intelligence design

  • SaaS & DaaS platform design

  • Propensity scoring & look-a-like modeling

  • Predictive modeling & forecasting

  • Machine learning & AI

  • Natural language & text analytics

  • Consumer privacy compliant designs

  • Industry clean rooms

  • Master & meta data management

  • Industry taxonomies & hierarchies