More thoughts on their way

Stay tuned for more ideas, recommendations and commentary. Follow us on LinkedIn to be sure you do not miss.

Upcoming topics:

• Context about contextual marketing. Tips on efficiently capturing audience hangouts, opportune moments, etc. with or without ids.

• AI is only as smart as the data you feed it. Your AI needs hints, feedback, and expert human curated knowledge to confidently differentiate.

• Purposefully capture enterprise wide value and efficiency across your growing walled garden and clean room silos.

• Maximizing retailer media synergy across your other retailer realities (e.g. merchandising, promotion, shopper, supply chain, etc.)

• Old school tactics that you need to ‘modernize’ your marketing stack.

• Understanding first-party data strategies, importance and limitations.

• Implications of data privacy expectations and legal mandates on your marketing processes and data architecture.

• Mitigating increasingly fragmented and opaque influences on consumer demand and supply chain.

• Balancing e-commerce ad revenue yield, short-term shopper sales, and shopper loyalty via data driven personalization.